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Salesforce Valid Marketing-Cloud-Consultant Test Labs - Realistic Salesforce Certified Marketing Cloud Consultant Exam Details 100% Pass Quiz

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q140-Q145):

NEW QUESTION # 140
A customer wants to create a journey in Journey Builder with the goal of making users activate their accounts within 72 hours of registration.
* New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account.
* The journey should send activation reminder emails 24 hours and 48 hours after creating an account.
Which sequence of activities should be used for the customer's journey?

A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
B. Decision Split >24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
C. Decision Split >24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
D. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email

Answer: A

NEW QUESTION # 141
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers

A. What is the maximum file size of the images being used?
B. Will image URLs be available publicly?
C. How often will email content be image-only with text overlaying images?
D. How often will the layout of the content in a content area change?
E. What from name will be used for these emails?

Answer: A,B,D

NEW QUESTION # 142
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?

A. MobileConnect Demographics
B. Data Designer Attribute Group
C. Population in Contact Builder
D. Profile Attributes.

Answer: A

NEW QUESTION # 143
Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests.
However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out".
How could this behavior be corrected?

A. Ensure "Common Misspellings" is selected as one of the Reply Filters
B. Ensure the two phrases are added to the "Filtered Keywords" data extension
C. Ensure the two phrases are added to a filtered keyword list
D. Ensure the DNS Record Redirect is correctly configured

Answer: C

Explanation:
The correct answer isB, because:
In Salesforce Marketing Cloud,Reply Mail Management (RMM)processes replies to email messages and can automatically take action - such as unsubscribing a user - when specificunsubscribe keywordsare detected.
Salesforce official documentation states:
"Reply Mail Management uses filtered keywords to identify unsubscribe requests. You must configure these keywords manually. If users reply with phrases not included in the filtered keyword list, they won't be unsubscribed automatically." (Source: Salesforce Marketing Cloud Reply Mail Management Overview) Thus, if phrases like "take me off your list" or "opt out" arenot yet addedto the filtered keyword list, RMM will not recognize them as unsubscribe requests, andno action(unsubscribe) will be taken.
#To correct this:
* You must add custom phrasessuch as "take me off your list" and "opt out" to theFiltered Keywords list in RMM settings.
Why the other options are wrong:
* #A. Ensure the DNS Record Redirect is correctly configured:
* DNS redirection issues affect reply routing, not keyword detection.
* #C. Ensure the two phrases are added to the "Filtered Keywords" data extension:
* There is no "Filtered Keywords" data extension. It's a configuration inside RMM settings, not a data extension.
* #D. Ensure "Common Misspellings" is selected as one of the Reply Filters:
* "Common Misspellings" handles typos butwon't automatically detect entirely new phrases unless those phrases are explicitly added.
Further reference:
"Customizing the filtered keywords list improves unsubscribe recognition. Without these custom keywords, subscriber responses will not trigger the intended actions." (Source: Salesforce Marketing Cloud Admin Guide - Reply Mail Management Configuration) Thus,Bis the correct solution.

NEW QUESTION # 144
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A. Data Filters
B. Attribute Groups
C. Publication Lists
D. Query Activities

Answer: A

Explanation:
To allow for long-term self-sufficiency in segmentation, Northern Trail Outfitters should use data filters. Data filters are a user-friendly tool that allows marketers to segment their data based on criteria and conditions without coding. Data filters can also be refreshed and reused for different campaigns. Attribute groups are used to link data sources in Contact Builder, not for segmentation. Publication lists are used to manage opt-in preferences, not for segmentation. Query activities require SQL knowledge and coding skills, which the marketing team lacks.References:https://help.salesforce.com/s/articleView?id=sf.mc_es_data_filters.htm&type=5

NEW QUESTION # 145
......

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